Dhanda book by shobha bondre
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Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Regrettably it doesn't dip into analysis but makes up for it with some nifty storytelling.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. It reads like an old raconteur sharing anecdotes over smoke-fuelled soirees. While the scale of operations may be different - chaebols typically run multinational organisations spanning diverse business interests - they share common features such as an export orientation and deep financial cross-holdings, which are worth exploring.īut this book is a different beast. In this light, it would have been interesting to have the author discuss the similarities between Gujarati enterprise and other community-based success stories such as Korea's cheabols. While this may hurt growth in the short term, it also provides a healthy base for the business. Capital expenditure is deferred until sufficient funds are generated inhouse. Leverage is kept as low as possible, and where needed, local connections are tapped. What also comes across through these stories is the Gujarati's conservatism in financial matters. Within a few years he had expanded into other metallurgical businesses and earned enough to buy a big parcel of land further north. He would work half-day with the Tatas in south Bombay, and in the evening, run a parallel operation in Malad, a north Mumbai suburb. Already employed as an executive with the Tatas, he also ran a factory that produced aluminium collapsible tubes which were earlier imported from Germany. The story of Mohanbhai Patel is instructive. Other stories demonstrate how good Gujaratis are at diversifying. While the men assumed predestined roles, it was the women who learnt both to make kadhi from pancake batter and mixing the famed Indian hospitality with business acumen and a willingness to compromise. It is they, at times, who come across as the more persistent, managing kids and kitchen on the one hand and assisting their husbands in business on the other. The women were as attuned to their role as the men, which is surprising because they came from deeply traditional backgrounds. Hershu worked an engineering job and looked after the business at night, while Harsha managed the front desk in the mornings. Within months of their arrival, they had bought two small motels close to their home. When Hasu and Hersha Shah migrated to the US in the late 1960s, they came to a land that offered a heady mix of opportunities. The book showcases how the presence of Gujaratis in the moteling business encouraged others to migrate and run this quintessentially American institution.Įven when they went to get an education and live the salaried life, Gujaratis could not keep themselves from business. America welcomed them with open arms - this was the post World War II phase when immigration barriers were not a smidgen on the horizon - and Gujaratis settled in big numbers. The first wave of immigration to the US happened in the 1950s. The book focuses on success in Dreamland. Stories of Gujarati presence in Uganda and Kenya are legendary. Since ties run all the way to the village back home, refusing assistance is not an option.įor world travellers they are. That can be of tremendous advantage, for instance, in seeking financial help at attractive rates. Thanks to Gujaratis' propensity to roam distant lands - they are one of the three Indian ethnic groups, the others being Punjabis and Bengalis, who make up the largest chunks of the Indian diaspora - a Gujarati is never far from you. Community not just provides familiarity but also works as a buffer in times of stress.
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The stores are highly readable, if a tad hurriedly paced and offer lessons, without pontification, on how to succeed in business. It looks at five Gujarati businessmen who started with little and, with grit and determination, expanded their empires. This spirit of entrepreneurship for which the community is renowned is detailed in individual stories of success in the book under review.